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主要學歷
美國韋恩州立大學傳播博士 Wayne State University, Communication, Ph.D.
相關經歷
現職：朝陽科技大學傳播藝術系副教授
天天電台台長
法波蘭傳播管理顧問公司專案經理
研究專長
媒體與社會、公共關係、行銷傳播、跨文化傳播
教授課程
媒體與社會、公共關係、 媒體英文
學術榮譽和獎勵
[2024]朝陽科技大學113年度執行「導入PBL問題解決導向學習課程」獲「優良課程成果佳作」
[2024]朝陽科技大學112學年第1學期 獲「教師課程改善歷程佳作」
[2024]朝陽科技大學113年度推動產學合作與研發成果績優
[2023]朝陽科技大學112年度推動產學合作與研發成果績優
[2022]朝陽科技大學111年度推動產學合作與研發成果績優
[2021]朝陽科技大學110年度推動產學合作與研發成果績優
[2021]朝陽科技大學110年度執行「推動翻轉教室創新教法課程」獲「優良課程成果優選」
[2020]朝陽科技大學109年度推動產學合作與研發成果績優
[2019]朝陽科技大學108年度推動產學合作與研發成果績優
[2019]朝陽科技大學107年度第1學期 獲「教師課程改善歷程佳作」
[2016]朝陽科技大學104年度第1學期 獲「教師課程改善歷程」佳選課程獎
[2016]朝陽科技大學104年度教師指導學生參賽獲獎獎助
期刊論文
Moh, C., Cheng, S., Lai, H., & Chung, P. (2024). Exploring practitioners’ views on product placement: What can Taiwan Learn from the West. Academic Journal of Interdisciplinary Studies, 13(3), 52-64.
Cheng, S. S., & Chuang, P. C. (2022). Framing, Sources, and Tone of Government Response: An Analysis of Tainted Cooking Oil Scandal in Taiwan. SAGE Open, 12(1).
Rosilawati, Y., Chen, C. Y., Nurjanah, A., Sugiyo, D., & Cheng, S. S. (2021). Social marketing campaign in tobacco control: A comparative analysis of Indonesia and Taiwan. Open Access Macedonian Journal of Medical Sciences, 9(T4), 146-150.
Cheng, S. (2018). The practice of professional skills and civic engagement through service learning. Higher Education, Skills, and Work Base Learning, 8(4), 422-437.
研討會論文
Moh, C., Cheng, S., Chuang, P., & Lai, H. (2024, December 20-22). Generative AI adoption
and journalist perceptions in Taiwanese newsrooms [Paper presentation]. 2024 IEEE 4th International Conference on Social Sciences and Intelligence Management, Taichung, Taiwan.
Moh, C., Cheng, S., Chuang, P., & Lai, H. (2023, December 15-17). “To redact or not to redact that is the question” for crime news images: A comparative study between American and Taiwan’s mainstream media [Paper presentation]. 2023 IEEE 3rd International Conference on Social Sciences and Intelligence Management, Taichung, Taiwan.
Moh, C., Cheng, S., Lai, H., & Chuang, P. (2023, July 9-13). Exploring practitioners’ views on product placement: What can Taiwan learn from the west [Paper presentation]. International Association for Media and Communication Research Conference 2023, Lyon, France.
Chen, Y., & Cheng, S. (2022, November). A study on the application of manga in public health communication in Taiwan: A big data analysis of social media [Paper presentation]. 2022 IEEE International Conference on Social Sciences and Intelligent Management, Taichung, Taiwan.
Chen, Y., & Cheng, S. (2021, August). Self-disclosure on social media: Examining the factors of connectedness, escapism, and social comparison [Paper presentation]. 2021 IEEE International Conference on Social Sciences and Intelligent Management, Taichung, Taiwan.
Cheng, S., Chang, S., & Chen, C. (2020, August). To believe or not to believe: The impact of dual-route factors on individuals’ perception of false news on social media [Paper presentation]. 2020 IEEE International Conference on Knowledge Innovation and Invention, Kaohsiung, Taiwan.
Cheng, S., Chang, S., & Chen, C. (2019, February). Problematic use of live video streaming services: Impact of personality traits, psychological factors, and motivations [Paper presentation]. The 8th International Conference on Software and Computer Applications, Penang, Malaysia.
Cheng, S. (2016, July). Government response to food safety: The need for food risk communication [Paper presentation]. European Conference on Media, Communication & Film, Brighton, UK.
Cheng, S. (2015, July). Looking ahead: Hands-on experience and civic engagement through service learning [Paper presentation]. European Conference on Media, Communication & Film, Brighton, UK.
專書章節
鄭淑慧 (2024)。網路時代的公共關係專業倫理。在鈕則勳、賴祥蔚主編，數位時代的傳播倫理與法規 (頁113-128)。揚智。
計畫、產學合作
(2024) 泛科知識股份有限公司「113年媒體素養公民培力計畫」計畫主持人
(2024) 民間全民電視股份有限公司 「媒體識讀主播營計畫」計畫主持人
(2023) 泛科知識股份有限公司「112年媒體素養公民培力計畫」計畫主持人
(2022) 台北市電腦商業同業公會「111年電媒體專業素養培訓與公民培力推廣」計畫主持人
(2022) 民間全民電視股份有限公司 「媒體識讀影片製作計畫」計畫主持人
(2021) 台北市電腦商業同業公會「110年廣電媒體素養公民培力」計畫主持人
(2020) 台北市電腦商業同業公會「109年廣電媒體識讀公民培力」計畫主持人
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